How the Engine works
Three layers, built in order and run as one system. You decide who to target and what to say; the Engine does everything between that and a live conversation.
Architecture: we design your go-to-market with you.
Before anything goes out, we map who buys from you, why now, and what will make them reply. This is the part most outbound skips, and the reason most outbound fails.
What we build
- ICP and segment map
- Target account list per segment
- Personas and buying triggers
How we build it
- Kickoff workshop with your team
- Review of your wins and losses
- Message angle per segment
- Sequence design across email, LinkedIn and phone
What you decide
- Which segments to pursue
- What you want to say
- Final approval before launch
Intelligence: we find who is ready to buy, and when.
Most teams act on signals from one or two tools. The Engine pulls from every major data and signal source, so outreach lands when a buyer has a reason to listen.
Signals we track
- Hiring and team expansion
- Funding and leadership changes
- New markets and offices
- Technology changes and buying intent
Data we verify
- Decision-maker contacts
- Verified emails
- Direct phone numbers
- Company context for each account
What you get
- A live signal board tied to your ICP
- A reason to reach out for every prospect
Execution: a dedicated Sales Manager runs it at volume.
Your Sales Manager runs outreach in your name and inside your tools, keeps every follow-up moving, and hands you conversations to close.
Every month
- 800 new prospects contacted by email and LinkedIn
- Follow-ups from earlier months kept running
- Verified phone numbers for 200–300 new leads
Every week
- Engine Report: reach, signals, replies, conversations
- What worked and next week's tests
What you do
- Take the conversations
- Close the deals
- Re-direct targeting at the monthly review
You keep the steering wheel.
Hover a row to see how each decision you own connects to the work the Engine runs.
You own
The Engine runs
That is the difference between an engine and an agency: your market, your message and your relationships never leave your hands.
From kickoff to live in two weeks.
- Day 1
Kickoff
We workshop your goals, ICP, offer and past wins with your team.
- Day 3
Architecture for review
Segments, target accounts, personas and angles come back to you for comments.
- Day 5
Engine built
Signal sources connected, contacts verified and first sequences submitted for your approval.
- Week 2
Live
Outreach runs across email and LinkedIn, with phone numbers ready for your team.
- Every week
Engine Report
Everything the Engine did, what we learned and what we test next.
- Every month
Strategy review
You re-direct segments and messaging; the Engine adapts the same week.
Every week, you see exactly what the Engine did.
- Accounts researched and signals acted on
- Prospects reached, replies and conversations started
- What worked, what didn't, and next week's tests
Learning: openers that referenced a hiring signal outperformed pain-point openers. Next week: test the same angle on the second segment.
Illustrative layout. Real reports are shared on your audit call with identifying details removed.
What we commit to, and what we don't.
| Commitment | When |
|---|---|
| Architecture, account list and first sequences ready for your approval | Day 5 |
| Outreach live across email and LinkedIn | Week 2 |
| 800 new prospects contacted (Engine: Full) | Every month |
| Follow-ups from earlier months kept running | Continuously |
| Verified phone numbers for 200–300 new leads (Engine: Full) | Every month |
| Engine Report | Every week |
| Strategy review with your team | Every month |
We don't promise closed revenue, because your team closes the deals. We commit to the engine and show you everything it does.
Find out what your engine would look like.
30 minutes with our team, and a written one-page Engine Report within 48 hours. No cost.